Complete redesign of the GooTickets website, a platform dedicated to Formula 1 and motorsport ticket sales.
The project aimed to modernize the experience, improve usability across devices, and support a large catalog of events and circuits.
Responsibilities
UX & Product Design
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UX research and wireframing of the main user journeys
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Structuring the information architecture for a large catalog of events and ticket options
Art Direction
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Graphic exploration and concept development with 3 creative directions proposed to the client
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Selection and refinement of the final visual identity and design language
Design System & Guidelines
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Creation of technical and visual guidelines to ensure design consistency across the platform
UI Design
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Design of 180+ responsive pages (Desktop, Tablet, Mobile)
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Creation of interactive prototypes
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Motion design for micro-interactions and UI animations
Visual Production
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Image selection and editing
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Creation of marketing banners and visual assets
Interactive Content
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Design and production of 50 SVG circuit maps built to support interactive experiences
Quality & Implementation
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Front-end validation and testing (UI and functional tests)
Marketing Assets
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Creation of emailing templates
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Production of a promotional video for the website
Outcome
A scalable and responsive platform designed to support a high volume of events while providing a clear and engaging purchasing experience for motorsport fans.
