Customization of the official Juventus online ticket shop to align with the club’s digital guidelines and improve the seat selection experience for fans purchasing match tickets for the Allianz Stadium.
My work focused on adapting the interface to the client’s brand requirements while designing key elements of the ticket purchase flow.
Responsibilities
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UI design implementation based on Juventus digital brand guidelines
- Visual asset selection to enhance the browsing and matchday experience
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Creation and optimization of the stadium plan to ensure clear navigation between sections and ticket categories
- Design of the interactive stadium seating map used for seat selection
Outcome
The redesigned ticketshop improved the clarity of seat selection and ensured a seamless purchase experience, allowing fans to easily choose their seats directly on the stadium map during ticket sales.
