Creation of print communication materials for Halle du Midi, a historic fishmonger based in Monaco.
The project included the design of a premium business card, built around the brand’s marine identity. A fish-scale pattern extends across the artwork and is enhanced with 3D UV varnish, adding depth, texture and changing reflections depending on the light.
The visual identity was then extended to a full-page press advertisement for Yacht Class magazine, targeting the yachting community in Monaco. Built around the message “Directement livrée à bord”, the campaign highlights Halle du Midi’s premium seafood selection and yacht delivery service.
Across both pieces, the objective was to create a consistent premium visual language combining Mediterranean colours, marine textures and tactile print finishes.
Services Art Direction · Graphic Design · Print Design · Press Advertising · Print Production
Client Halle du Midi, Monaco
Deliverables Business Cards · 3D UV Varnish · Yacht Class Magazine Advertisement
