Sébastien RAVISY
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Case Study: Ticketshop V7 – A Customizable Ticketing Solution


Key Features

  1. Advanced Customization
    • Styling Module: Personalize colors, fonts, and logos directly from the Back Office.
    • Seamless integration with partners’ branding for a cohesive user experience.
  2. Versatile Templates
    • 5 pre-designed templates to cater to various event types:
      • Calendar: Global event overview.
      • “Racing” Event: Perfect for races and Grand Prix.
      • “2D Seating” Event: Manage 2D seating plans.
      • “3D Seating” Event: Full immersion with interactive 3D layouts.
      • VIP Layout: Premium, tailored experiences.
  3. Modular Content Blocks: 11 customizable blocks to enrich user experiences (images, text, sliders, videos, etc.).


My Role in the Project

I actively contributed to several critical stages of the design and implementation of Ticketshop V7:

Strategic Thinking and Product Vision

  • Defined the customization principles for the Styling Module, ensuring a balance between flexibility for clients and ease of use in the Back Office and Front Office.
  • Anticipated user interactions and impacts on the overall experience, focusing on maintaining a consistent and visually cohesive interface.

UX/UI Design

  • Designed UX and UI wireframes for templates and content blocks.
  • Delivered responsive designs to ensure compatibility across all devices.

Creation of a Flexible Design System

  • Developed a modular design system adaptable to diverse branding needs.
  • Simplified configurations by focusing on a single primary color, enhanced by overlays (opacity variations) to handle interactive states (hover, click…).
  • Defined a base palette using universal shades like white, light grey, and black, accommodating 90% of client requirements with minimal adjustments.


Testing and Validation

  • Conducted extensive testing across devices and operating systems before release.
  • Created and tracked IT tasks (via Jira) until final validation.


Graphic Design and Motion Design

  • Produced visual assets (sliders, maps, specific content visuals).
  • Delivered motion designs for key interface animations.

Outcomes Achieved

  • Increased Flexibility: A Ticketshop adaptable to various event types and branding requirements.
  • Enhanced User Experience: Intuitive navigation, streamlined purchase paths, and visually engaging designs.
  • Higher Conversion Rates: Advanced customization and effective presentation of offers.

Real-World Implementations

Discover how our clients are leveraging Ticketshop V7 to enhance their operations:

Formula 1

Immersive ticketing with interactive 3D seating plans.

MotoGP

Dynamic content management for motorsport fans.

Football Clubs

In-depth customization to match club branding.